Steal away, ideas are cheap. Execution and distribution are the only two things that matter.
The concept that execution matters, ideas don’t, is complete rubbish.
If it was true, then you’d make a fortune executing extremely well on selling bags of dog poo.
Ideas are absolutely crucial. Without a good idea you can execute away forever and get nowhere. And you’ll need a really great idea to make it huge.
Sure you also need luck timing hard work execution but none of that is worth a whit without a good idea.
It’s strange that so many repeat this fiction that ideas are worthless, execution is everything.