It's their company. They can do whatever they want. If you don't like it, that's great. Dissenting opinions are a foundation of this great country. But Apple also deserves the right to not care what you think, and not care if you go somewhere else. The majority of consumers have no problem with it.
Too bad Bill Gates isn't looking for a lawyer or advocate now. http://en.wikipedia.org/wiki/United_States_v._Microsoft