Intel, even in its current weakened state, did nearly double the revenue of AMD last quarter.
I would have also unironically gotten a Core Ultra CPU if the pricing was actually... well, not insane for the value (or lack thereof) that they have. A 245K would still be an improvement over my current 5800X, though I have no idea what they were thinking of with that pricing - if their CPU prices were as competitive as their GPU prices (vendors ignoring MSRP be damned), that sidegrade release might have not been as horrible. They're still modern CPUs that work pretty well.
Though when I buy Intel, it's mostly so I don't give even more money to Nvidia and support competition in the market (otherwise my build would be all AMD).