I remember when Tesla was promising a cheaper EV. I would not have expected they might get beat to that price point by Ford, with a truck.
So much for 'home of the free market' that between regulatory capture and broken dealership models and import tariffs the competition looks so bad.
When people ask "where are the <$30k cars?" they generally mean new cars, because the more $30k cars that are sold new should imply more <$10k gently used cars on the market. The used market doesn't get cars that people can't afford to buy new in the first place.