Do athletes count?
Athletes that make that kind of money are entertaining crowds.
So the same could be said for famous actors, musicians, etc.
But athletes that aren't also entertainers don't make that kind of money.
I'm sorry, I just find the whole concept silly. Makes it sound a silly business decision to do some SRE inhouse instead of “cloud everything” (prob. with the “help” of “consultants”) even at the $1bn scale.