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> cheaper payments ... Zenobia Pay charges 1%.

5x higher than they would be allowed to charge in the EU.

> accept pay-by-bank

I am reminded of tech bros inventing the bus in 2025

Where do you get 5X? European interchange is regulated to .3-.4%, the network fees are the same as the US (.1-.2%) and then the payment service provider takes their fee. Online card processing in the EU costs around 1%.

They make sense on US market but I had a chuckle when they mentioned European brands giving them cold shoulder. This problem is solved in Europe through legislative action.

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