The vast majority of advertisers returned, including large ones like Apple plus their expenses were reduced by over half.
The vast majority of advertisers returned, including large ones like Apple plus their expenses were reduced by over half.
They returned in the first few months of the Trump administration when Elon was an important man in the government with direct access to POTUS. But after Musk fell from the Trump's good graces the same advertisers quickly took their marbles and quietly left twitter.
I mean, even if advertisers "returned" (which seems unlikely), it would still be a 3 years of lost growth.
It might also have been done to keep the relationship with Musk, given his apparent political power at the time.
Since I haven't heard a peep of a complaint from Elon's financial backers about having a declining social media site shoved into their AI investment, the investors are still thinking that they could unload on greater fools when the time comes.