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I think where Kodak really missed in recent years is not jumping on the instant camera trend. Fujifilm has their Instax line and there's Polaroid with their "OG" cameras. It would have been easy for Kodak to become a leader in this space just with their brand cache.

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I cannot imagine the "instant camera" market is too big. The cameras are expensive and the film is too, while the margins are likely terrible.

If you want to make money in the US, stay away from making hardware and cling to making software.

https://petapixel.com/2023/12/07/instax-is-more-than-50-of-f...

More than 50% of it's imaging business in 2022

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