My core point is is that Masimo has far more than enough money to pay strategic employees enough money to keep them. Again, I doubt they would have to go as high as $5m/year for each of the relevant engineers. Masimo could spend that without making a major dent in their finances.
Could Apple up the ante and make offers of $5B/yr to each engineer? Sure, but we are likely talking about the difference between Masimo offering $150k and Apple offering $500k. These are numbers any public company can afford.
[1]. https://www.masimo.com/products/monitors/masimo-w1-medical-w...
It was literally described in the page you referenced: "Arm your patients with continuous measurements in a comfortable, lifestyle-friendly wearable—helping you deliver a true telemonitoring experience."
> automates the collection of clinically accurate measurements to help support: -Post-surgical recovery -Chronic care -Patient management
I say "was" because it was possible to buy it as a consumer, but there's still no direct competition, as:
"Please note that all Masimo consumer products have been discontinued. These include:
MightySat® Masimo W1® Sport Watch Opioid Halo™ / Masimo SafetyNet Alert™ Radius T°® Continuous Thermometer Masimo Stork® Vitals, Masimo Stork Vitals+, and Masimo Stork Baby Monitor"