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It's funny you talk about Google Plus. the only reason I didn't stay more than 10 minutes on that social media is because of that horrible sticky header that was taking 1/3 of the browser screen on a laptop.

How could that design choice go past basic UI/UX checks is still beyond me after all these years, it made that website horrible to browse.

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I don't remember an annoying header bar, and that's beside the topic of algorithms and content. I do think the UX of circles themselves were much better than e.g. Facebook lists-- circles were much more visual, easier to add/remove people in (drag and drop!), and much more central to the posting experience, which all made them easier to understand and more universally used. Facebook lists feel like an after-thought that only power users even know about at all, and Twitter hashtag/word block lists feel like a heavy-handed last resort rather than something everyone's supposed to use.

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