Say you're on the road with a vegetarian and the only place to stop is a fast food burger place. If that fast food place has a fake meat burger on the menu then they'll get a sale from the vegetarian.
Naw. There have been vegetarian sandwich patty options forever, years before fake meat. Like tofu burgers, TVP, bulgur wheat, and others.
You can't get TVP at Burger King. The old veggie burgers tasted terrible.
For clarity, burger king is "Impossible" not beyond. A different company.
I used to just get the "veggie whopper" i.e. all of the fixings, but no pattie at all. There were enough bread, mayo, pickles, lettuce, tomatoes, cheese that I got plenty of calories and felt full.