Honest person would have rejected it and protected the prize's honour
Now perhaps Hinton does deserve the award, but certainly it should not be because of the reasons you cite: money and popularity.
You refuted an argument about being honest about accepting an award on the basis that the award pays a lot of money and grants one a great deal of popularity.
If your argument didn't involve money and popularity, then why did you choose those two specific criteria as the justification for accepting this award?
I want to be clear, I am not claiming that Dr. Hinton accepted the award in a dishonest manner or that he did it for money, I am simply refuting your position that money is a valid reason to disregard honesty for accepting a prestigious award.