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My opinion is that yes they should, because there is also non-monetary factor in what they bring in which is different (while all bucks are equal). This is not so pronounced with the VCs but try thinking about angels, i would accept way lower valuation on any product/company i will start from PG than from the wealthy guy next door who has no idea about what i will be doing.

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you can put those investors on your advisory board and give them some options, explicitly recognizing them as valuable. this makes your round a lot less complicated and also allows you to be more concrete that you expect certain investors to give you value back

I imagine that the market will eventually devise instruments that uncomplicate a mixed price round.

When a lot of dumb money shows up in the startup/vc market at the beginning of next year, you'll probably see this happen.

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