I ordered one first expecting it to be used or fake, but the packaging looked good (original and untampered) and the Intel disk software said it had only factory number of read/writes so I went all in and bought all the disks they had...
30x at $100 instead of the original $1.000 price tag. Still $3.000 sounds like an aweful lot when it's only 64GB disks, but I know how it feels when your OS drive corrupts and that's not something I want to keep experiencing over and over every 5 (if you are lucky) years.
Now with a few (24/7 operation) years under their belt I can confidently say this was exactly "How to buy a SSD".