Like it or not, this is how fashion works.
Imitation is the sincerest form of flattery, right?
And young people like to imitate their idols. Just make a few artists and a few athletes wear this product, and people will buy it.
Glasses are another animal, both price and the cool factor are hurdles. Not cool > http://www.freetechnologyadvise.com/wp-content/uploads/2010/...