[1]: http://i171.photobucket.com/albums/u298/winstontj/Trading/Ha... [2]: http://lh6.ggpht.com/_iHYDAo93tQY/S3m5Jd5nHOI/AAAAAAAAGY8/oB...
Back Blaze open sourced their storage server designs (commodity parts in custom cases): http://blog.backblaze.com/2011/07/20/petabytes-on-a-budget-v...
I was asked about custom hardware in an interview once and pointed out that it was pretty straight forward to go to a PC original device manufacturer (ODM) or OEM and say "I'd like an x86 architecture box that has these features ..." and get it built. The only question is whether or not that makes business sense or not.
And unfortunately there's still zero public information on that side of the equation, even from the Open Compute Project. I wonder how many customers are missing out because they don't even know to ask.
You can 'save' anywhere from 10 to 35 percent on the cost of your computing infrastructure with some investment in customization. This is a combined OpEx + CapEx number since you benefit both from staff costs. Example: If its easier to get a machine back into service for your staff they spend less time on it so they cost less (OpEx) if you've got a larger cabinet that is holding all your machines you don't need individual chassis for each machine so they cost less to produce (CapEx).
For folks for whom their 'data processing' infrastructure is small part of their overall costs it isn't worth it but for companies that live and die on the marginal cost of one more user it's pretty critical stuff to know.
Yeah, that was my impression. IOW, you can't find out anything unless you're actually buying. I don't have the budget for any of this stuff; I am just curious so I've looked around the Web and found no hard numbers.