I don't know how applicable my story would be to current Apple developers, but back in 2022 I posted this HN comment when someone asked "What made your business take off that you wish you'd done much earlier?":
Abandoning Macintosh for Windows. Released software for Mac in 1989, but sales stayed flat. Finally released for Windows in 1994, and sales took off. Time and money spent on marketing + engineering had a 10x better ROI under Windows. Gave up on Mac in 1999.