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Congrats to you guys. Loving the dead simple process and clean UI design. I will definitely put in an order for the support of hacker's spirit.

Btw, how do you plan to do marketing on this? (Besides posting it on Hacker News - which probably brought you a ton of traffic already)

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Thanks, very kind.

We're going to try and utilise the fact you can 'create' a tshirt with just a link, i.e. http://helvetitee.com/tee/foo-bar. It's so quick to react to trends and happenings, or suggest a tee to someone based on their actions, that we feel the product can benefit from virality and p2p sharing. Plus a healthy mix of the usual Google ads etc.

That's an excellent idea. Love the simplicity.

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