Is there a free alternative using the same methodology?
Sounds interesting, but £49.99 is way too much for me right now.
Sounds interesting, but £49.99 is way too much for me right now.
We're going to try a lower price point ongoing subs model to avoid that initial barrier; the assumption initially was that we need to front-load the value, since we're curing people!!
So it's always been a candidate, but other messages seemed more important, largely because it seems that most people think poor sleep -> sleeping pills, and do not think -> CBT / therapy. As in, it's the immediate frame of reference. That's been confirmed in training/talking to Boots staff, but they have found that reference point useful in making the value case to customers.
The Boots partnership was in part to try to build that trust (and therefore value).