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The stickers and t-shirts are meant as a way to help the project while still getting something in return - think of it as a donation with a perk.

As for 1.2k / board - that's quite steep, their BOM (Bill of Materials) should be at most 1/2 of that. A very substantial off-the-shelf 4x (motor + ESC + LiPo) combo will run at the very most for $400.

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"The stickers and t-shirts are meant as a way to help the project while still getting something in return - think of it as a donation with a perk."

I feel that's how we should think of most stuff we back on Kickstarter. Since at some levels the "reward" is the product itself, though, it gets harder to think like that.

That's why when you pledge to donate on Kickstarter you're called a "backer" instead of a "customer", I think. You're a customer AFTER you get the product, but till then you're a someone that believes in that project and wants to help.

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