If one of those options places restrictions on the users, then those users are probably going to choose one of the other options.
As a result, licensing your project GPL or the like usually means relegating it to obscurity. There are very notable exceptions, including Linux and WordPress, but they are outliers. It's hard to monetize an MIT project, but it is even harder to monetize a project without users.
Whether this is "good" or "bad" is a separate debate (err, usually flame war), but I think many people gloss over that this is a coordination problem and that everyone is acting rationally. For better or worse, software does not seem to be scarce.