We have a few partners who use our infrastructure (e.g. Mozilla), but we're not trying to dominate as a white-label solution. In fact, we've said no to a few well-known brands who wanted to white-label our infrastructure.

As for our long term goals, take a look at our owner's directive: https://mullvad.net/en/blog/ownership-and-future-mullvad-vpn

We want to make online mass surveillance and censorship ineffective. Mullvad is political action through entrepreneurship. We're reinvesting a lot of our profit into open-source software and hardware projects that benefit both Mullvad and the wider community.

I really don't want us to "corner the entire market" because that would make us a single point of failure. I would like to think that our hard work help push the market to keep improving.