Automated local newsletter in Salina, KS makes $500k/year

Thought HN might find this case study interesting.

Basically, how can local media adapt to decreasing ad revenue and less interest in local issues? Case study shows how one newsletter/newspaper adapts and is able to do quite well with heavy automations.

Corresponding YouTube video here: https://www.youtube.com/watch?v=oWWmWo5WTGE