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This being Vegas, they should make it possible to bet that you'll

- get lost

- be late

- collide with a moving car

- collide with stationary object

- run over a pedestrian (bonus for multiple!)

They could install a roulette wheel or slot machine in the cab to be in keeping with Vegas.

You can always do some sports betting on your phone while your getting driven around.

It should coerce you to go to a club where it can get you a special deal.