In my company it is easier to request a purchase of a new hardware for 5000$ than a 10$ software plug-in or extra license. Easier for end-user at least.
For example during down time. AWS might goes down and we’re rushing to fix things. The first ones to complain are usually the smallest customers. They tend to write everywhere, often in a rude tone, sometimes exaggerating “we couldn’t track time for half a day”, while it is only 10 mins. Bigger clients usually more polite, thank us for responding quickly, and sometimes even offer to buy us some coffee 'cause they say we’re under pressure )