This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box.
Maybe we’ll see a reversal if sales actually go down?
Maybe we’ll see a reversal if sales actually go down?
Things will keep shrinking and slowly they'll stop calling it "family" size. After a year or 2, they'll introduce a new "extra large" size of the product which is actually just the old size or old large size.
Inflation always happens, and shrinkflation is how businesses deal with that.
You can skip about 7/8ths of every grocery store and still get your calories and nutrients.
Maybe people will start doing that?
Grandma will now search for a cookie recipe without the shrunken mix and go buy flour and eggs and vanilla sugar.