Ask HN: Review my startup – AI customer twins for instant marketing validation | Hacker News Reader

Ask HN: Review my startup – AI customer twins for instant marketing validation

1 pointresonaX5 comments

Hi HN! I'm Swati, and I've been working on resonaX (https://resonax.ai) - a tool that creates AI customer twins for instant marketing idea validation.

The Problem: As a B2B SaaS marketer, I was frustrated spending weeks trying to get customer interviews, only to get 2-3 responses. I needed quick feedback on brand positioning, messaging, landing pages, campaign ideas or sometimes asking questions about their buyer journey.

The Solution: resonaX creates digital twins of your ideal customers using their LinkedIn profiles or CRM data and behavioral data. You can validate marketing ideas instantly - no scheduling, no waiting.

How it works: Paste a LinkedIn URL → Get an AI twin in 30 seconds → Ask anything ("Would this headline make you click?" "What's your biggest objection?")

Early Results: 70 beta users, helping SaaS founders & marketers test everything from homepage copy to pricing pages to email subject lines.

What I'd love feedback on: - Does this solve a real problem you face? - Would you use something like this? - What concerns would you have about AI customer twins? - What are the use cases you would use it for mostly?

Currently in beta - happy to give HN folks free access in exchange for honest feedback!

Thanks for taking a look!

Very interesting idea. I like the approach of using AI to flesh out a persona.

I am skeptical of the accuracy of a detailed AI-generated response, but as a broad guide to what a type of user I don't know well might be thinking, this is clever.

It's useful beyond B2B, but you'd want to pitch it in terms of generating living personas rather than focusing on linkedin profiles.

From a product / CRO background more than marketing, I'd be thinking of it in terms of identifying any issues different types of users might find with a page.

It's a clever idea. I think maybe it's so novel it would be easy to miss the value. Consider making the landing copy more concretely value-related. "Drive business growth" is very broad. "Drive more inquiries" or whatever makes sense in your area.

Thanks for your feedback tene80i. - yes the accuracy is upto 70% as of now from what little testing we have done. It is able to give these responses based on the personality analysis that resonaX does based on the online behaviour of the person. If the user uploads any conversations with the target/prospect customer like any DMs exchanges, email or just anything the accuracy increases.

- thanks a tonne for your ideas on positioning and the copy, I will tighten it further.

- Quick question - did you get a chance to try creating a twin yourself? I'm curious about your experience with the actual responses and whether they felt accurate/useful from a CRO standpoint.

- Also, when you mention "identifying issues different user types might find with a page" - that's exactly what I'm seeing users do. They'll create twins of different customer segments and ask the same question to see how responses vary. So its like a quick A/B testing hypothesis.

I didn’t try creating a twin myself - I watched your YouTube demo (or most of it). Creating a twin via LinkedIn profile URL doesn’t feel like something I’d use for CRO because in B2C I’m not thinking in terms of LinkedIn profiles, and I don’t have them to work with.

Seems like a very powerful tool - for someone in B2C like me it would just want a different pitch / setup to get me to try it out.

Cool idea Swati!

My initial thoughts:

Embed the overview video and shorten it to a minute or less with a bit of polish.

I didn’t make a profile but I would include some defaults so people can try without having to grab a LinkedIn and hope it scrapes well.

How are you handling private LinkedIn pages?

How does a user know they get value from this? How do they know the responses are accurate and realistic?

May be worth seeing what type of people get generated the most and adding a few human advisors to take calls and further validate? Sort of a premium next step type thing.

thanks bix6. - Video point is totally taken, it was my first time recording a demo so I guess went a bit longish but will try to shorten. - great idea about defaults like 20M ARR SaaS CMO, SaaS Founder etc. Just that by putting a linkedin profile it becomes hyper-personalised. - if a profile is private, we use publicly available data + behavioral patterns from similar personas in our database. - Right now users compare responses to their actual customer conversations. I'm seeing 65-70% alignment on messaging preferences. But you're right - having human advisors validate the AI responses could be a premium feature.

I would love it if you could create a digital twin by just a linkedin profile of even someone yo know or yours and tell me how accurate you think responses are. Would mean the world to me ;)

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