I did my best to extract details from the article's mountain of seo fluff. I think Bosch is trying to maximize complexity of a safety-critical system by deeply integrating it into all the other bits of the car.
Okay. We do build war aircraft that way and they're awesome but they also need a steady stream of $billions to keep them flying.
My recommendation if Bosch wants to be a radical leader in auto tech, invent tactile controls and place them where they can be reached w/o taking eyes off of roads.
Then blow everyone away by inventing non-blinding headlights.