I like the project. It's neat. Also neat is watching the video and seeing hundreds of dollars pour into the Kickstarter project.
I guess the WiFi/logic controller is on-board each individual bulb? Then you would pair(?) the bulbs to the app?
If that's the case, I wonder what they're doing about security - since most anyone skilled would be able to hack different homes with different light setups.
Hopefully this doesn't get held up by patent trolls...