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Very cool. I found some vintage ads at an antique shop a decade ago... and now I have over 100k in inventory. I had to limit the collecting to only major publications. There is so much vintage paper to be found. But I'd like to find some placements with local ads if such a thing exists.

Last year I started publishing full page ads from the collection, I've got about 1000 online (https://adretro.com).

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This is fascinating! Would it be possible to add some explanations for some of the gay ads? I feel a little clueless but I don't really understand why some of those are targeting the gay community.

Thanks! Maybe I'll add some detail. Some of them are in the eye of the beholder, and maybe I take a little liberty :) It's not that they are targeting the gay community directly, but they may have subtle homoerotic wink and a nod... They definitely are not overt and would have gone over the heads of most people at the time.

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