Apparently people don't like the name "ECMA" because it's too close to "Eczema" which is a nasty dry/itchy skin problem. And I agree, because I have it too.
Whoever created that name should get a prize.
Anyway, the community not adopting that brand doesn't mean one can't rebrand JS.
...
Wait that's just normal JavaScript-
Eczema or ECMaScript?