They've gone out of their way to ensure that you can't ever play an Audio/Video clip automatically on page load in iOS Safari. Every new iOS release for the first few years included a patch to kill any new workarounds that let you do so. (Curse you iOS 4.3 for taking away our simulated clicks.)
But now they have a use case of their own that needs it, so they invent the mother of all workarounds. And now the rest of us will start using it. And it will become the "standard" way to run video on iOS Safari.
Then they'll kill it off for iOS 7. Then they'll have to come up with an even crazier workaround so that they can render their own website a few months later.
Fascinating to watch this play out.