The misspelling and the .co URL instead of .com is going to hurt you so bad. When consumers choose a brand to trust, a lot goes in the name. You might be able to prove out an MVP of a product but you won't go big on that domain name.
Plus, we think it's simple and elegant, which describes the service. See also: http://svbtle.com and http://svpply.com
You and I don't think like this, but many users do.