It's also not necessarily against their interests either. For example Article 15 made any European google alternative much harder, that's good for Google. Google can afford to comply with any regulation, smaller EU google wannabes can not as easily.

Then regulation like unified digital id is big business, the EU is a neoliberal institution, most of everything their member states governments do is through public-private partnerships, there is profit to be made. So investments in things like age verification are funneled to lobby for them. The EU in general is almost as big in lobby spending as the US.

The other thing is the US intel easily gets a full plaintext feed from things like whatsapp, but the EU needs chat control/etc. to get the same access.