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> Disney was really in a pickle here

Disney made a preschool-level bad choice. Grade schoolers have figured out that capitulating to a bully is how you signal you want more bulling.

Disney also had examples of law firms and universities that bent the knee to the whitehouse - and how that turned out for them. The reward for tanking their reputations was more whitehouse demands.

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I mean, businesses need to be impartial and take no sides. Their goal is to serve both sides of the aisle. If you have a business or you're the CEO, CTO, etc., you can share your political views privately.

> I mean, businesses need to be impartial and take no sides. Their goal is to serve both sides of the aisle.

Selling in itself tends to be impartial. The experience can be something else. The place I buy tires from proudly advertises their fandom for the WH occupant. They also treat me better than the neutral-appearing, sanitized tire shops.

If my county harassed them for their advertised orientation, the bad actor in that equation would be my county.

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