One way it can happen is by unguided learning only from context, ie you heard or saw the term used and formed your own recognition pattern, without ever consulting a reference to find out if the guess was correct.
What you described sounds more like either a lack of awareness or revisionism (depending on how conscious it is).
There are parallels, though, and I don't like the snark you're getting from other replies here. Both relate to how identity and image drive beliefs. You could even frame the revisionist founder as having cognitive dissonance about what the primary reasons are for their decisions.
The resolution is to revise the motivations for doing whatever it was that turned out better.
Because people do a lot to avoid cognitive dissonance
Bad outcome - nothing to do with our decision, external events that we could never have foreseen are at fault.