This is massively counterproductive!

They add to the robots.txt file:

"As a condition of accessing this website, you agree to abide by the following content signals ..."

which means robot operators are now better off if they never download the robots.txt file, because then you know for sure that you won't accidentally encounter these conditions.

This creates a legal risk if you try to adhere to the robots.txt, so it'll make future AI bots less controllable and less restricted.