"How will you fight the inevitable slide that happens if you ever got on top?".
Don't get too greedy. There must be examples... 37Signals?
Don't get too greedy. There must be examples... 37Signals?
This is, of course, an exaggeration. Not all shareholders value profits above all else, but many big ones do. Ignoring what incentives (and disincentives) are put on a business drive it's behavior. If you want something contrary to those incentives, you need to change those pressures or you're doomed to be disappointed.
Yet, their ANZ branch is certified since 2022: https://www.bcorporation.net/en-us/find-a-b-corp/company/uni...
B Corp enshitified itself, trying to get bigger, instead of staying true to its (supposed) mission
https://en.wikipedia.org/wiki/Unilever#Trade_in_Russia_amid_...