They're really trying everything. They need the Google/Apple ecosystem to compete against them. Fb is adding LLMs to all its products, too. Personally, I stopped using ChatGPT months ago in favor of other services, depending on what I'm trying to accomplish.

Luckily for them, they have a big chunk of the "pie", so they need to iterate and see if they can form a partnership with Dell, HP, Canonical, etc, and take the fight to all of their competitors (Google, Microsoft, etc.)