People are beyond sick of the corporate soulless overhauls of things people like. Millennials and zoomers talk pretty often about McDonald's and other chains losing the "fun" atmosphere they had decades ago and looking like soulless office dining halls. Cracker Barrel is the only chain that still has that fun atmosphere. The rebrand was turning it into a soulless dining hall. It's not surprising it pissed people off.

And all the outrage I saw was from people getting pissed about it on discord. That's a lot harder to fake than random twitter posts, where bots all parrot actual trends in order to boost their views and shill some sort of scam/product.

If Taco Bell announced they were bringing back 90s style colorful interiors and decorations, I think the outrage would be zero. People would celebrate. People have no problem with interesting change.