I'm sorry to be so blunt, but that has to be the most useless short description field I've ever read of an app on the App Store (and there are some really bad ones on there). I realize your title is pretty descriptive ("Border Delay"), but take advantage of the description field! That's valuable marketing space!

"Border Delay is the most useful utility for frequent travellers on the App Store. It has all the information you need, and none of the junk you don't. Check it out and see for yourself."

This does not qualify as a description! That said, I wish I had this 10 years ago when I was going back and forth on the border by car.