"Apple has added ZERO product innovation this time in software or hardware."
This is just exposing your ignorance and bias. In hardware alone this phone:
(1) has the best SoC available;
(2) has a solid unibody metal construction but weighs less than creaky plastic phones;
(3) pairs world class thinness with world class battery life (according to Engadget);
(4) has a camera that's only beaten by the nokia 808 pureview;
(5) supports beamforming, something almost no other high end phone does;
(6) supports HD audio, another something almost no other high end phone does;
(7) has a full sRGB screen, something we've only seen in mobile from in iPad 3 and ???;
(8) probably has the best included headphones of any phone.