> Designers would go into a design team and draw user interfaces. Developers would go into a dev team and write code. And thus, the hand-off was born.
Which is exactly what Figma solves and why it's so valuable.
Figma is the place where the UX team and dev team meet and discuss, specify design and behavior together through back and forth, and helps the dev team move from there with exactly what they need.
Nordcraft might want to be the next Figma, as it's apparently a lucrative position provided you execute incredibly and capture most of the market. But how they describe it they're not properly assessing or representing any of the current reality.
I kinda wonder what it would need to achieve to be significantly different from Figma. Perhaps if it was actually a whole production runtime where designers define front layers and the dev team codes binds them to a backend ? Basically a WordPress competitor ?