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I participated in some consumer testing when Kellogg's Canada was switching their breakfast cereals to natural colours. Beyond some muted colours, the cereal tasted exactly the same. Seemed like a no brainer, really.

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IIRC they switched to natural dyes in 2017, but sales fell because average people are "shiny object" driven. So they reverted it.

Not that I'm aware of.. The product I tested was after 2017 is still advertised here in Canada with natural colours, made with fruit juices.

The US parent company is also committing to it as well.

https://www.wkkellogg.com/our-impact/make-eating-well-easy/q...

Sorry, it was actually general mills who did this.

https://www.fooddive.com/news/silly-general-mills-artificial...

Was it just the US who enjoyed brighter, shinier and arguably "faker" things, or did other countries also experience sales drops when other brands removed artificial coloring?

I'm curious (as in HN curious discussion) whether this points to something greater about US culture.

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