And I realized after become aggressive about skipping all commercials that I'm no longer seeing movies other than the most mainstream franchise ones that it's impossible not to learn about. I used to come across trailers for movies and now I never do.
As with all things, the far extremist take (advertising is a cancer) is misguided.
Advertising is information. We're smart adults and can separate the facts (a new pizza place opened in town) from the bias (it's the best pizza place in town!)