I know it's weird, I'm a long time software guy myself, and would be surprised too if I didn't see this for myself. The thing about us is that our customers are banks. New banks are joining because they already know about us from the other banks. Our founders do the literal legwork of flying places and talking to people, establishing direct relationships, and talking on the phone. This is actually one of our strengths, we are not primarily a tech shop trying to sell tech to banks, but rather our founders are former bankers themselves who are trying to help solve their problems first, and sell tech as a side effect of that.