Amazon in India is truly a miracle service. Affordable, has the largest range of products with quick and easy returns. I think it’s basically impossible to compete with it.
1. Prioritize customers (product feels great)
2. Prioritize B2B (sellers in this case — customer experience starts to suffer)
3. Prioritize shareholders (customer experience is terrible, now sellers' experience starts to suffer too, product eventually dies — though it takes a while)