I always though the Fly looked awful but I played one once and it was amazing. If they could've just done that but made it look less like a piece of modern art from Patrick Bateman's apartment, I would've definitely been more interested
He also caught mostly the attention of forward-looking players of past decades, rather than new players.
I wonder if he had gone after nu-metal artists like PRS did the brand would have survived.
I loved Parkers, even though I was way more a grunge person than a 80s person, but I'm mainly a bass player, and bass building is generally a lot less conservative than guitar building, and building with more exotic materials wasn't out of style for bass in the 90s, so Parkers kind of felt like a 90s guitar that had been built by a bass company.
With guitars, apart from the metal guitars, there's only vintage-inspired stuff with either a tune-o-matic or a Wilkinson tremolos... I'm exaggerating but that's indeed what I see for sale on my local shops.
On the other hand we do have Teuffel guitars in Germany, so maybe I should just put up and buy one from Uli Teuffel while he's still young.
My theory has been that it was that bass guitar is a new instrument. Electric bass really isn't an electric double bass, but electric guitar is an electric version of a steel-string guitar. There was a lot of history and nostalgia in guitar playing, whereas bass was this new thing.
The other part of my theory is that bass amplification demanded it to some extent. Amplifying a bass was hard at the time. And it's come so incredibly far. Guitar players still basically use the same amps they did in 1965. But bass players moved quickly from tubes to transistors, and now to class-d amplifiers, and miniaturized speakers. My 500 watt amp weighs 1.1 kg and fits in the pocket of my gig back, and my 4x5" cab which handles 400 watts of power and goes down to 35 Hz is 30 x 30 x 30 cm and weighs 9.5 kg. Those together are smaller and weigh less than my 15 watt guitar tube amp.
I feel like guitar players are constantly trying to get into the technology but then fashion changes. Grunge for example made everyone sell their racks and shredder guitars.
Now that I think about it, I actually had a POD bean before I even had an amplifier, but then it became unfashionable to not have tube amps among my in-group back then. On the other hand I see lots of touring bands using Kempers, Quad Cortex, Tonex, etc. so maybe the tide has turned! For now!