Yeah... no. I'm going to pass. The premise is bad from any angle. In the case of businesses, why "create" another "Amazon" and compete with other brands when the focus should be on getting customers through my sales funnel? For developers is much worse since they are going to copy Amazon's model with brands that found a niche: Amazon Basics. In this case, it'll be OpenAI "core" (or something like that), where you do all the work, and when your "app" is somewhat famous enough or getting traction, they'll copy it, rebrand it, and bombard all old and new customers to use it instead of yours.
I'mma call it now just for the fun of it: This will go the way of their "GPT" store.