I’m just worried they we’ll go from very obvious advertising to advertising that’s a lot harder to spot.
I can block adds on a search engine. I cannot prevent an LMM from having hidden biases about what the best brand of vodka or car is.
I can block adds on a search engine. I cannot prevent an LMM from having hidden biases about what the best brand of vodka or car is.
But as with everything, as new technologies emerge, you can devise legal loopholes that don't totally apply to you and probably need regulation before it's decided that "yeah, actually, that does apply to me".